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Our Process/Approach to SEO
SEO Process
Our SEO Company’s Proven Approach
When it comes to SEO, we take a structured and systematic approach to ensure our clients’ success. This process revolves around understanding the customer journey, from our very first conversation to propelling their projects forward at full speed. Let’s delve into our comprehensive SEO process and how it caters to each step of this journey.
1. Discovery Call
Our journey with clients commences with an in-depth conversation. We believe in active listening, grasping their goals, and understanding their unique requirements. During this phase, we also conduct a thorough assessment of their current online presence, identifying strengths, weaknesses, and untapped opportunities.
2. Tailored Strategy Development
Armed with a clear understanding of our clients’ needs, we craft a customized SEO strategy. Our approach prioritizes the most relevant keywords, technical optimizations, content enhancements, and backlink strategies, all aligned with their business objectives.
3. Tailored Proposal
Based on the insights gained from the discovery call and our SEO audit process, we will provide a detailed proposal. This document outlines the recommended approach and strategies to achieve your desired outcomes.
4. Onboarding + Kickoff Call
Once the proposal is accepted, we will send you a Statement of Work (SOW), which outlines the scope of the project and what you can expect from our collaboration. Additionally, an invoice will be sent, and we will proceed upon receiving the signed SOW and payment.
5. Advanced Keyword Research
The first phase of your campaign involves building a comprehensive keyword database. We will identify, qualify, and prioritize keywords with a high probability of converting into sales. Our focus is on targeting keywords at the bottom of the sales funnel and then expanding to higher funnel terms.
6. Technical & SEO Content Audit
After finalizing the keyword selection, we move on to auditing your existing website, content, backlink profile, and competitors. This process helps us identify and capitalize on every SEO opportunity unique to your situation.
7. Optimize Technical Performance
We consider technical performance as the foundation of your SEO campaign. It is crucial to ensure that your website is technically optimized for search engines. By addressing technical issues, we set the stage for success and improve the overall effectiveness of your SEO efforts.
8. Competitor’s Analysis
Knowing who our rival is, gives us a leverage for adequate preparation to what we are up against. Knowing our competitors helps us to outsmart them and build stronger and more efficient campaigns. Ayonaire Digital SEO Campaigns are tailored towards ensuring we incorporate all the elements required to outperform the competition.
9. SEO Action Prioritization
Now that keyword research and the SEO content audit are completed, it’s time to prioritize our actions. To accomplish that goal, we’ll use the ICE scoring system.
ICE is an acronym for Impact, Confidence, and Ease. The goal of using the ICE scoring system to prioritize tasks more efficiently. This methodology is usually applied in the context of product development. However, it has broad applications and we’ll be applying it in the context of SEO.
10. Optimize technical performance
We view technical performance as the foundation of your SEO Campaign. It is critical that we get it squared away because it’s a lead domino that affects all other facets of the campaign
11. Optimize Existing Content
Most websites are sitting on a goldmine of SEO opportunities. That’s why we focus our early efforts on upgrading and optimizing existing assets. In short, we want to target pages that are already performing well and make them even better.
12. Create New Seo - Driven Content
To build topical relevance and expand your keyword footprint, we need to create SEO – driven content around new keyword ideas.
13. Acquire backlinks
There’s quantifiable proof that backlinks are a critical ranking factor. That’s why we implement our scalable link building system once the technical and content foundation is strong. We focus 100% on scoring editorial backlinks on relevant websites in your vertical with real organic traffic.
14. Detailed Monthly Reporting
Honesty and Transparency are core values we do not make light of at Ayonaire Digital, as a result we deliver a detailed monthly report to you. These resorts spell out an overview of how the campaign is progressing along with your keyword ranking.
15. Monitoring and Analyzing
Our commitment doesn’t end with implementation. We continuously monitor the performance of our SEO efforts using advanced analytics tools. This allows us to make data-driven adjustments and ensure consistent progress towards our clients’ goals.
16. Full Steam Ahead
With the right SEO foundation in place, we propel their projects forward at full steam. Regular reviews, updates, and staying ahead of industry trends keep their SEO strategy adaptive and robust, even in the face of changing algorithms.
At Ayonaire Digital, we stand beside our clients throughout the entire SEO journey. From the initial conversation to achieving sustainable growth, our process is designed to drive results and foster enduring partnerships. Let us help you navigate the world of SEO and reach new heights in your online presence.
Investing in technical SEO for your ecommerce store is crucial for long-term success. It not only enhances website performance but also improves user experience, trustworthiness, and search engine visibility. Don’t overlook the foundational aspects of SEO—prioritize technical optimization to maximize the potential of your ecommerce store.
Are you prepared to take your online presence to the next level?
We are ready and eager to assist you in optimizing your digital presence, driving increased organic traffic, and achieving astounding sales results. Take action now and book a discovery call with our expert team to unveil the endless possibilities for your business.