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KEYWORD RESEARCH SERVICES
We use keyword research to build a well-informed foundation for a comprehensive SEO strategy.
The first phase of your SEO campaign involves building a comprehensive keyword database. We will identify, qualify, and prioritize keywords with a high probability of converting into sales. Our focus is on targeting keywords at the bottom of the sales funnel and then expanding to higher funnel terms.
Keyword research tells you how your customers are finding you, how they’re finding your competitors, and how they could be finding your website more often.
We use keyword research to provide strategic analysis to identify valuable organic traffic opportunities for your business and website.
Our Keyword Research Process
1. Site review
Keyword research begins with a review of your website’s current performance in keyword rankings and organic traffic.
Then, after we’ve build variety list of keywords database.
2. Building keyword database
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We have a template we use to build a database of keywords to target for SEO purposes. We start by finding opportunities.
Our Keyword Opportunity Process
3. Identifying existing keywords
Finding existing keywords is critical because it’s a better bet to invest time and effort into keywords and pages that Google is already favoring.
In short:
If pages are showing up in the top 100 for many keywords, then Google somewhat likes it. We just need to refine the strategy to improve performance.
4. Identify Low-hanging fruits
Low-hanging fruits are keywords ranking between #2 – #15. These keywords are golden opportunities to increase organic search traffic without much effort.
5. Clustering opportunities
Clustering opportunities are keywords ranking from positions #50 – #100. When keywords rank in these positions it’s a sign that a dedicated page may be necessary.
6. Find Untapped Keywords ( Has Organic Traffics )
The purpose of an SEO content gap analysis is to find out what keywords competitors are ranking for, but we are not. We can then create dedicated pages for the keywords to narrow the gap (and drive more organic search traffic).
7. Find Untapped Keywords (Has No Organic Traffics )
The purpose of this process is to find keyword opportunities for a website with no existing organic search traffic (usually a new website or website that’s never done any SEO). We add every keyword opportunity we find to the keyword database.
8. Unknown Keywords
Unknown” keywords are those that most competitors ignore because the ideas don’t show in traditional SEO tools. These ideas likely won’t have search volume, but they are validated based on user signals from other channels.
We have our own mechanic of Qualifying this keywords:
Keyword “qualification” is the process of filtering through the keyword database to find opportunities worth pursuing.
process
Our Unique Process of Qualifications
Now go through and identify the most relevant primary keyword for each URL.
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Now go through and identify the most relevant secondary keywords for each URL.
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Once you've selected the "Primary" and "Secondary" keywords, reach out to get approval. We have to review the selections and get approval from the client BEFORE doing any further qualifications.
At this point, we already have a solid number of Primary and Secondary keywords. Now it's time to assign intents to those keywords.
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This is our own unique mechanic we use in our qualification process. We use the IRT score for a maximum of 100 primary keywords. Less is fine, but don't exceed 100.
We Enter a performance grade for each URL and its primary keyword
We calculate the average DR for each result (excluding ours). Enter it in the "Average DR" column and then enter our DR next to it.
At this point, We do not STOP!
We our point system to prioritize these opportunities.
At this point, all of the "Primary" keywords should have all of the backlink data in place. Now it's time to score the keywords using our point system.
We Use this point system to score each keyword. Add the score to the "Points" column
Knowing who our rival is, gives us a leverage for adequate preparation to what we are up against. Knowing our competitors helps us to outsmart them and build stronger and more efficient campaigns. Ayonaire Digital SEO Campaigns are tailored towards ensuring we incorporate all the elements required to outperform the competition.
KEYWORD RESEARCH SERVICES FAQs
Keyword research identifies the terms and phrases people use to search for products, services, or information. By understanding what keywords are being searched for you can optimize your website to rank higher in search engine results pages (SERPs). It can also help businesses to understand the competition and identify opportunities.
We use a six-step process for keyword research:
- We review your site’s current performance.
- Find opportunities
- Group opportunities
- Qualification
Prioritization
Keyword research accompanies each campaign we design. All aspects of our work involve keyword research, however some products may have more extensive reports.
The estimated turnaround time is ~5 business day.
We stand behind our services 100%, no matter what. If you’re not happy with your report, or there’s something we could have done differently, we’ll work with you to make it right. Guaranteed.
